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Janie Alcock


Janie began her career analysing serious crime in the UK. After spending a few years working with data to identify serial killers and rapists Janie felt a deep desire to use her skills to bring hope directly to people in need. She moved to the not-for-profit sector as a database analyst for Latin Link and soon integrated her role within the fundraising and communications team to create strategic fundraising campaigns. Janie saw the importance of online communications and project managed the creation of a multilingual website and email campaigns. Over 4 years she grew to leading the Development and Communications team and sat on the leadership team of the charity contributing to the overall strategy.

Janie took a career break in 2011 and spent time volunteering and traveling through Africa and

Asia. On arriving in Melbourne she heard that Global Interaction was looking for a Communications and Partnership Manager and offered to help for a few months. This quickly became over 5 years. In that time she took them through a comprehensive rebrand including creating a new website with online donation functionality linked with the database and integrated multichannel communications.


As well as managing the creation of all publications and fundraising campaigns she grew passionate about providing a seamless donor experience and making sure the simple act of thanking people was not missed. Most recently Janie worked for Heartburst Digital creating an online donation platform called Generous.


Topic: 7 things I learnt about digital fundraising from my grandparents

In this session Janie will share 7 insights into effective digital fundraising proving that everything old is new again. Come along for practical tips on how to launch or improve your online fundraising

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